B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.1%
5.1% -- share of global advertising expenditure for global OOH advertising (2025)
Global Out of Home (OOH) advertising expenditure represented 5.1% of total global advertising expenditure (ADEX) in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/woo-global-ooh-expenditure-report-2026 ↗
Source Article
WOO Global Out of Home Expenditure Report 2026: Global OOH $54.2bn
World Out of Home Organization
Out of Home reaches $54.2bn USD, 5.1% of global adspend, $56.4bn forecast for 2026
World Out of Home Organization publishes its 2026 Global Out of Home Expenditure Report.
The Global Out of Home Expenditure Report 2026 captures Out of Home (OOH) advertising expenditure…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
WOO Global OOH Expenditure Report 2026
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
global OOH advertising: 5.1% share of global advertising expenditure. Source: World Out of Home Organization (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-share-of-global-adex-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-share-of-global-adex-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- share of global advertising expenditure for global OOH advertising<br><small>Source: World Out of Home Organization (2025) · <a href="https://lighthousedata.io/data/ooh-share-of-global-adex-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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