B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- search effectiveness lift for OOH advertising (2025)
OOH advertising increases search effectiveness by 54%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketersmedia.com
Primary
Tier C
https://marketersmedia.com/blog/what-is-ooh-advertising ↗
Source Article
What Is OOH Advertising and Why It Still Works
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While most ads compete for attention on phones and laptops, out-of-home advertising appears in p…
Original Research
marketersmedia.com
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
OOH advertising: 54% search effectiveness lift. Source: marketersmedia.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-search-effectiveness-lift-54pct
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<blockquote cite="https://lighthousedata.io/data/ooh-search-effectiveness-lift-54pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- search effectiveness lift for OOH advertising<br><small>Source: marketersmedia.com (2025) · <a href="https://lighthousedata.io/data/ooh-search-effectiveness-lift-54pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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