B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of ooh revenues from top locations for Global out-of-home advertising (2025)
Over 40% of out-of-home (OOH) advertising revenues are generated by 10% of locations.
- Stated as 'Over 40%'
- Refers specifically to top 10% of locations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/tom-goddard-the-last-heroic-medium-2025 ↗
Source Article
WOO President Tom Goddard hails "heroic" Out of Home at Seoul APAC Forum
CLICK ON VIDEO OF PRESENTATION BELOW
Out of Home is the last "heroic" medium, World Out of Home Organization President Tom Goddard said at this week's APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Industry association statement; location-level revenue concentration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global out-of-home advertising: 40% share of ooh revenues from top locations. Source: World Out of Home Organization (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-revenue-digital-conversion-concentration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-revenue-digital-conversion-concentration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of ooh revenues from top locations for Global out-of-home advertising<br><small>Source: World Out of Home Organization (2025) · <a href="https://lighthousedata.io/data/ooh-revenue-digital-conversion-concentration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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