B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- ooh revenue reinvested share for UK Out of Home advertising (2024)
46p in every £1 (46%) of Out of Home advertising revenue is reinvested back into national and local economies according to Outsmart/PwC.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outsmart/PwC
Primary
Tier B
https://www.bauermediaoutdoor.com/latest/how-to-win-with-out-of-home-in-2025 ↗
Source Article
How to win with Out of Home in 2025 | Bauer Media Outdoor
How to win with Out of Home in 2025
How to win with Out of Home in 2025
At the recent Upfront event, Bauer Media Outdoor unveiled what's behind their 2024 successes and how advertisers can best leverage Out of Home in 2025.
2024 has been a highly successful year for Out of Home (OOH). According to t…
Original Research
Outsmart/PwC
· Original study ↗
Methodology
Outsmart/PwC study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK Out of Home advertising: 46% ooh revenue reinvested share. Source: Outsmart/PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-reinvestment-local-economies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-reinvestment-local-economies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- ooh revenue reinvested share for UK Out of Home advertising<br><small>Source: Outsmart/PwC (2024) · <a href="https://lighthousedata.io/data/ooh-reinvestment-local-economies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.