B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
93%
93% -- population reach of out of home advertising for Australian capital city populations (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
freshlime.com.au
Primary
Tier C
https://freshlime.com.au/out-of-home/ ↗
Source Article
Out of Home Advertising Services - Freshlime
74%
Of Australians see billboards every day, several times a week.
93%
Of the Australian population living in and around the capital cities are reached by Out of Home advertising.
2.5X
Is the figure that people are more alert outside the home and they are 2x more likely to act.
19%
More effective on…
Original Research
freshlime.com.au
· Original study ↗
Methodology
Agency-cited OOH reach figure for populations in and around capital cities
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian capital city populations: 93% population reach of out of home advertising. Source: freshlime.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-reach-capital-cities-93
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-reach-capital-cities-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- population reach of out of home advertising for Australian capital city populations<br><small>Source: freshlime.com.au (2025) · <a href="https://lighthousedata.io/data/ooh-reach-capital-cities-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.