B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- online brand search rate after ooh ad for Consumers who see out-of-home advertisements (2025)
40% of people search for a brand online after seeing an out-of-home (OOH) advertisement.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/adpantry/out-of-home/ ↗
Source Article
Out of Home Advertising
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Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Vendor marketing page citing unspecified OOH industry research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers who see out-of-home advertisements: 40% online brand search rate after ooh ad. Source: waterbearmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-online-brand-search-40
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<blockquote cite="https://lighthousedata.io/data/ooh-online-brand-search-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online brand search rate after ooh ad for Consumers who see out-of-home advertisements<br><small>Source: waterbearmarketing.com (2025) · <a href="https://lighthousedata.io/data/ooh-online-brand-search-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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