B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- mobile search engagement lift for consumers exposed to out-of-home (OOH) advertising (2025)
Consumers exposed to out-of-home (OOH) advertising are 46% more likely to conduct a mobile search related to the ad.
- Secondary citation from an industry blog; original OAAA study date and detailed methodology are not specified.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America (OAAA)
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/11/why-local-businesses-should-sync-google.html ↗
Source Article
Why Local Businesses Should Sync Google Ads and Billboard Messaging
Why Local Businesses Should Sync Google Ads and Billboard Messaging
How aligned messaging improves recall, search, and conversions
Local campaigns perform best when every ad tells the same story. When billboards and Google Ads share the exact keywords, offers, and call-to-action, the audience connec…
Original Research
Out of Home Advertising Association of America (OAAA)
· Original study ↗
Methodology
Attributed to OAAA studies; cited secondhand in a blog article syndicated from Whistler Billboards. Exact study year, sample, and methodology not stated in the source. The claim is that OOH ad exposure makes consumers 46% more likely to engage in a related mobile search.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers exposed to out-of-home (OOH) advertising: 46% mobile search engagement lift. Source: Out of Home Advertising Association of America (OAAA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-mobile-search-lift-46
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-mobile-search-lift-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- mobile search engagement lift for consumers exposed to out-of-home (OOH) advertising<br><small>Source: Out of Home Advertising Association of America (OAAA) (2025) · <a href="https://lighthousedata.io/data/ooh-mobile-search-lift-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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