B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumers saying ooh influenced travel plans for US consumers (2025)
66% of consumers say out-of-home advertising influenced their 2025 travel plans.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA
Primary
Tier B
https://arizonabillboardcompany.com/about/ ↗
Source Article
About
Original Research
OAAA
· Original study ↗
Methodology
Cited from OAAA consumer survey, quoted by Anna Bager
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 66% consumers saying ooh influenced travel plans. Source: OAAA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-influenced-travel-plans-2025
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<blockquote cite="https://lighthousedata.io/data/ooh-influenced-travel-plans-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers saying ooh influenced travel plans for US consumers<br><small>Source: OAAA (2025) · <a href="https://lighthousedata.io/data/ooh-influenced-travel-plans-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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