B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- digital campaign effectiveness boost for Out-of-Home (OOH) advertising (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://mmaglobal.com/articles/new-billboards-why-digital-and-ooh-advertising-are-partners-not-rival… ↗
Source Article
The New Billboards: Why Digital and OOH Advertising Are Partners, Not Rivals
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research cited in MMA Global article; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-Home (OOH) advertising: 40% digital campaign effectiveness boost. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-digital-campaign-effectiveness-boost-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-digital-campaign-effectiveness-boost-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- digital campaign effectiveness boost for Out-of-Home (OOH) advertising<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/ooh-digital-campaign-effectiveness-boost-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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