B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- digital ad interaction lift after ooh exposure for Consumers exposed to out-of-home advertising (2025)
Consumers are 48% more likely to interact with a digital ad after being exposed to an out-of-home (OOH) ad first.
- Original research source, methodology, and baseline sample are not specified.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/adpantry/out-of-home/ ↗
Source Article
Out of Home Advertising
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Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Vendor marketing page citing unspecified OOH industry research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers exposed to out-of-home advertising: 48% digital ad interaction lift after ooh exposure. Source: waterbearmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-digital-ad-interaction-lift-48
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<blockquote cite="https://lighthousedata.io/data/ooh-digital-ad-interaction-lift-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- digital ad interaction lift after ooh exposure for Consumers exposed to out-of-home advertising<br><small>Source: waterbearmarketing.com (2025) · <a href="https://lighthousedata.io/data/ooh-digital-ad-interaction-lift-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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