B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of ooh companies with limited or no ai use for OOH companies (2025)
51% of OOH companies have limited or no use of AI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billups
Primary
Tier C
https://www.worldooh.org/news/reflections-on-the-apac-forum-dino-burbidge ↗
Source Article
Reflections on the APAC Forum: A mix of OOH, business, tradition, technology…
Just back from the World Out of Home Organization APAC Forum in . My first session on the direct, commercial effect that creativity has on Seoul campaign success went down well. It's a critical message that needs more focus. "Without Creative, We Have Nothing!" OOH
My future trends session raised a …
Original Research
Billups
· Original study ↗
Methodology
Cited in presentation 'OOH Growth in SE Asia Through AI' by Billups at WOO APAC Forum; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OOH companies: 51% share of ooh companies with limited or no ai use. Source: Billups (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-companies-limited-no-ai-use
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-companies-limited-no-ai-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of ooh companies with limited or no ai use for OOH companies<br><small>Source: Billups (2025) · <a href="https://lighthousedata.io/data/ooh-companies-limited-no-ai-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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