B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- ad recall improvement for Out Of Home advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arizonabillboardcompany.com
Primary
Tier C
http://arizonabillboardcompany.com/focus-font-and-contrast/ ↗
Source Article
Focus, Font and Contrast
Original Research
arizonabillboardcompany.com
· Original study ↗
Methodology
Cited as 'Research by OOH' without named study or methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out Of Home advertising: 38% ad recall improvement. Source: arizonabillboardcompany.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-color-contrast-recall-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-color-contrast-recall-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ad recall improvement for Out Of Home advertising<br><small>Source: arizonabillboardcompany.com (2026) · <a href="https://lighthousedata.io/data/ooh-color-contrast-recall-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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