40%
40% -- branded search activity lift for out-of-home advertising (billboards) (2025)
Exposure to out-of-home advertising drives up to a 40% increase in branded search activity according to Nielsen studies.
- Source states 'up to a 40 percent increase', representing an upper bound rather than an average or precise figure.
- Cites unspecified Nielsen studies without direct citation or study date.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Attributed to Nielsen studies on out-of-home advertising effectiveness; 'up to' phrasing indicates this is the ceiling of observed branded search lift, not a precise average. The specific Nielsen study and its field date are not identified in the source. Low-authority republished blog (billboardbuzz.blogspot.com syndicating Whistler Billboards content) citing third-party research.
<blockquote cite="https://lighthousedata.io/data/ooh-branded-search-lift-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- branded search activity lift for out-of-home advertising (billboards)<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/ooh-branded-search-lift-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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