B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
72%
72% -- consumers swayed toward another brand after recent ooh exposure for UK out-of-home advertising audience (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outsmart
Primary
Tier C
https://seenoutdoor.co.uk/outdoor-advertising-ideas/ ↗
Source Article
Great Outdoor Advertising Ideas | Adverts with a Punch | Seen
01 May outdoor advertising ideas
Effective outdoor advertising ideas for local businesses
In this post we have put together some effective outdoor advertising ideas for small businesses, Consumers see hundreds of OOH adverts every day as they move around the local area and it’s the perfect platform …
Original Research
Outsmart
· Original study ↗
Methodology
Cited as studies by Outsmart (UK OOH industry body); methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK out-of-home advertising audience: 72% consumers swayed toward another brand after recent ooh exposure. Source: Outsmart (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-brand-sway-72-percent
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<blockquote cite="https://lighthousedata.io/data/ooh-brand-sway-72-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers swayed toward another brand after recent ooh exposure for UK out-of-home advertising audience<br><small>Source: Outsmart (2025) · <a href="https://lighthousedata.io/data/ooh-brand-sway-72-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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