B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
442,000
442,000 -- analyzed ooh placements for US out-of-home advertising (2021)
AdQuick analyzed over 442,000 pieces of out-of-home advertising to determine billboard and OOH advertising costs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
442,000
Unit
Count
Data Vintage
2021
Entity
Sample Size
442,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdQuick
Primary
Tier A
https://www.adquick.com/billboard-cost/ ↗
Source Article
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Cost
- $600
- Average cost
- $100.00
- Lowest price
- $9.25
- Median CPM
Impressions
- 84,984.0
- Median Impressions
Inventory
- 715,…
Original Research
AdQuick
· Original study ↗
Methodology
AdQuick analysis of OOH inventory
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US out-of-home advertising: 442,000 analyzed ooh placements. Source: AdQuick (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-analysis-sample-2021
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<blockquote cite="https://lighthousedata.io/data/ooh-analysis-sample-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>442,000</strong> -- analyzed ooh placements for US out-of-home advertising<br><small>Source: AdQuick (2021) · <a href="https://lighthousedata.io/data/ooh-analysis-sample-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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