B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,400,000,000
$1,400,000,000 -- quarterly ad revenue for US out-of-home advertising (Q1 2011)
Out of home advertising revenue accounted for nearly $1.4 billion in the first quarter of 2011.
- The source states the revenue accounted for 'nearly' $1.4 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1,400,000,000
Unit
Currency Usd
Data Vintage
Q1 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Advertising Association of America (OAAA)
Primary
Tier B
http://arizonabillboardcompany.com/billboards-sales/billboards-work/ ↗
Source Article
Billboards Work!
Original Research
Outdoor Advertising Association of America (OAAA)
· Original study ↗
Methodology
Outdoor Advertising Association of America (OAAA) industry revenue report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US out-of-home advertising: $1,400,000,000 quarterly ad revenue. Source: Outdoor Advertising Association of America (OAAA) (Q1 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-advertising-revenue-q1-2011
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<blockquote cite="https://lighthousedata.io/data/ooh-advertising-revenue-q1-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,400,000,000</strong> -- quarterly ad revenue for US out-of-home advertising<br><small>Source: Outdoor Advertising Association of America (OAAA) (Q1 2011) · <a href="https://lighthousedata.io/data/ooh-advertising-revenue-q1-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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