B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$8,800,000,000
$8,800,000,000 -- ooh ad revenue for US Out-of-Home advertising (2025)
US OOH advertising revenue is projected to reach $8.8 billion in 2025 according to BIA's U.S. Local Advertising Forecast.
- Projected/forecasted figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$8,800,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://bia.com/blog/embracing-digital-transformation-and-opportunities-in-ooh-advertising/ ↗
Source Article
Digital Momentum in OOH: BIA Forecasts Strong Growth and Market Opportunities
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA U.S. Local Advertising Forecast projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Out-of-Home advertising: $8,800,000,000 ooh ad revenue. Source: BIA Advisory Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-ad-revenue-2025-bia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-ad-revenue-2025-bia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8,800,000,000</strong> -- ooh ad revenue for US Out-of-Home advertising<br><small>Source: BIA Advisory Services (2025) · <a href="https://lighthousedata.io/data/ooh-ad-revenue-2025-bia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.