B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
98%
98% -- weekly population reach percentage for Out of Home advertising reach of the UK population (2024)
Route estimates that Out of Home advertising reaches 98% of the UK population each week.
- Estimated figure by Route
- No specific survey year stated in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Route
Primary
Tier C
https://www.bbjandk.com/services/out-of-home ↗
Source Article
Out of Home
As one of the leading Out of Home advertising agencies in the UK, we draw on our years of experience to craft effective and strategic campaigns that turn heads, sparks conversations and ultimately drives results for your business. The world is full of noise, so we place you in the centre of the conv…
Original Research
Route
· Original study ↗
Methodology
Attributed by the publisher to Route, the UK out-of-home industry measurement body; described as an estimate of weekly reach. No specific Route study year stated in the source; vintage inferred from archive collection date (Nov 2024).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out of Home advertising reach of the UK population: 98% weekly population reach percentage. Source: Route (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-98-percent-uk-population-weekly-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-98-percent-uk-population-weekly-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- weekly population reach percentage for Out of Home advertising reach of the UK population<br><small>Source: Route (2024) · <a href="https://lighthousedata.io/data/ooh-98-percent-uk-population-weekly-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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