B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5%

5% -- statistic recall rate for general audience (2023)

2023  · Piabo Communications

Only 5% of people remember statistics.

  • Attributed as a claim made by Tilo Bonow during a Web Summit presentation without primary study methodology details
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Attribution: Piabo Communications View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
general audience
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Piabo Communications Primary Tier C
https://www.tulipize.com/websummit-2023-report/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
November 28, 2023 Websummit in Lisbon is the biggest technological conference in Europe. Seventy thousand people from all over the world meet in the Portugal capital to learn about IT and marketing innovations. How was it? Who should not miss the conference and what did I learn? If you wonder if you…
Original Research
Piabo Communications · Original study ↗

Cited by Tilo Bonow (Piabo Communications) in Web Summit 2023 lecture

Methodology documented
Industryai_ml
Plain Text
general audience: 5% statistic recall rate. Source: Piabo Communications (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/only-5-percent-remember-statistics
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<blockquote cite="https://lighthousedata.io/data/only-5-percent-remember-statistics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- statistic recall rate for general audience<br><small>Source: Piabo Communications (2023) · <a href="https://lighthousedata.io/data/only-5-percent-remember-statistics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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