B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of online data consumption for online video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://www.2winglobal.com/blog/video-demo-content-an-essential-part-of-sales-strategy ↗
Source Article
Video Demo Content - An Essential Part of Sales Strategy
It’s Now About Video Selling, Not Just Video Marketing
See why personalized sales video and a sales video communications strategy have become key competitive advantages for the modern sales rep team.
Mobile devices like smartphones and tablets have spurred an explosion of video content. Now, digital…
Original Research
Cisco
· Original study ↗
Methodology
Cisco forecast cited by 2Win! Global blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online video: 80% share of online data consumption. Source: Cisco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-video-share-of-consumption-cisco
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<blockquote cite="https://lighthousedata.io/data/online-video-share-of-consumption-cisco" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of online data consumption for online video<br><small>Source: Cisco (2026) · <a href="https://lighthousedata.io/data/online-video-share-of-consumption-cisco" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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