B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

78%

78% -- consumer preference for product photography for online shoppers (2024)

2024  · BigCommerce

78% of online shoppers want photographs to bring products to life.

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Attribution: BigCommerce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
online shoppers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BigCommerce Primary Tier C
https://onestopnw.com/modern-website-design-2024/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
24 Top Web Design Trends for 2024: What’s In and What’s Out - OneStop Northwest LLC
Modern website design 2024 is all about creativity, functionality, and immersive user experiences. As we step into this new digital era, these are the key trends shaping websites: - Simplicity and Clean Aesthetics: Users desire uncluttered designs for easy navigation. - Dark Mode & Vibrant Colors: R…
Original Research
BigCommerce · Original study ↗

Study by BigCommerce, cited secondhand in web design trends article

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
online shoppers: 78% consumer preference for product photography. Source: BigCommerce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-product-photos-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shoppers-product-photos-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer preference for product photography for online shoppers<br><small>Source: BigCommerce (2024) · <a href="https://lighthousedata.io/data/online-shoppers-product-photos-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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