B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- chat preference rate for online shoppers (2025)
Over 60% of online shoppers prefer real-time chat when browsing a website.
- Secondary citation without primary source details or methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
islash.io
Primary
Tier C
https://islash.io/zh-hk/insights/customer-engagement-flywheel ↗
Source Article
Business Growth Powered by the Customer Engagement Flywheel | iSlash AI Lead Generation Platform
Business Growth Powered by the Customer Engagement Flywheel
Conversational AI for Fast & Smart Engagement
iSlash
Nearly 3.2 billion people use WhatsApp, where business messages see up to 98% open rates.
Instagram now serves around 3 billion monthly users, with private messaging becoming one of its f…
Original Research
islash.io
· Original study ↗
Methodology
Consumer survey figure cited without original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 60% chat preference rate. Source: islash.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-prefer-realtime-chat-60
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<blockquote cite="https://lighthousedata.io/data/online-shoppers-prefer-realtime-chat-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- chat preference rate for online shoppers<br><small>Source: islash.io (2025) · <a href="https://lighthousedata.io/data/online-shoppers-prefer-realtime-chat-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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