B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of online shoppers dissatisfied with clothing fit appearance for online shoppers (2023)
59% of online shoppers feel dissatisfied with clothing purchases because the items look different than they did on the model online.
- Cited as statistics from Google during a conference talk
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://seamless.pi.tv/transcript-the-power-of-virtual-try-ons-and-gamification/ ↗
Source Article
Transcript: The Power of Virtual Try-Ons and Gamification
This is the transcript from a session recorded at PI Apparel New York 2023. The full video can be viewed here.
Hi, everyone. Thank you for coming in. Today, we're going to be talking about the power of virtual trials and gamification in online shopping. My name is Karina Ochoa de Baker. I am a Fashi…
Original Research
Google
· Original study ↗
Methodology
Cited in conference talk as stats from Google; original methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 59% share of online shoppers dissatisfied with clothing fit appearance. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-dissatisfied-clothing-look-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shoppers-dissatisfied-clothing-look-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of online shoppers dissatisfied with clothing fit appearance for online shoppers<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/online-shoppers-dissatisfied-clothing-look-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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