B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
93%
93% -- consumers saying online reviews impact purchasing decisions for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Podium
Primary
Tier C
https://rezon8ai.com/blog/grow-your-local-business-using-customer-reviews-to-build-trust ↗
Source Article
Boost Local Trust with Customer Reviews
In the ever-competitive landscape of local business, trust is your most valuable asset. The difference between a flourishing business and a forgotten one often comes down to reputation. Customer reviews stand out as a powerful tool to forge a bond with the community, transforming a mere transaction …
Original Research
Podium
· Original study ↗
Methodology
Survey by Podium, cited secondhand in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 93% consumers saying online reviews impact purchasing decisions. Source: Podium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-impact-purchasing-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-reviews-impact-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumers saying online reviews impact purchasing decisions for US consumers<br><small>Source: Podium (2025) · <a href="https://lighthousedata.io/data/online-reviews-impact-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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