B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- percentage saying online life is real for US and UK adults aged 18-34 (2026)
32% of 18-34s surveyed in the US and UK say that virtuality is reality (what happens online is real).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Havas PR
Primary
Tier B
http://theprblog.co.uk/videos/valentines-day-pr/ ↗
Source Article
Valentine’s Day PR survey shows online romance is becoming real for millenials
Original Research
Havas PR
· Original study ↗
Methodology
Havas PR annual Valentine's Day 'Love & Lust' survey of 2,000 adults in the US and UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK adults aged 18-34: 32% percentage saying online life is real. Source: Havas PR (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reality-millennials-18-34
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-reality-millennials-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- percentage saying online life is real for US and UK adults aged 18-34<br><small>Source: Havas PR (2026) · <a href="https://lighthousedata.io/data/online-reality-millennials-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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