B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- online media usage share for Online media (2026)
Online accounts for 28% of media usage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yahoo!
Primary
Tier B
http://www.argentumstrategy.com/kellogg-tech-conf-recap/ ↗
Source Article
Kellogg Technology Conference Recap
Original Research
Yahoo!
· Original study ↗
Methodology
Cited by Yahoo! keynote speaker at Kellogg Technology Conference
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online media: 28% online media usage share. Source: Yahoo! (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-media-usage-vs-ad-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-media-usage-vs-ad-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- online media usage share for Online media<br><small>Source: Yahoo! (2026) · <a href="https://lighthousedata.io/data/online-media-usage-vs-ad-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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