B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of online journeys starting with search for online consumers (2025)
Customers begin their internet searches on search engines 68% of the time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
makemywebsite.com.au
Primary
Tier C
https://www.makemywebsite.com.au/blog/an-introduction-to-search-engines-and-how-they-work/ ↗
Source Article
An Introduction to Search Engines and How They Work
Have you ever considered why certain websites appear first in search results while others are tough to find? This difference can make or break businesses in a packed market. Search engines, specifically Google, help users find what they need online. When your site ranks below the top results, potent…
Original Research
makemywebsite.com.au
· Original study ↗
Methodology
Blog claim; original research not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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online consumers: 68% share of online journeys starting with search. Source: makemywebsite.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-journeys-start-with-search-68-percent
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<blockquote cite="https://lighthousedata.io/data/online-journeys-start-with-search-68-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of online journeys starting with search for online consumers<br><small>Source: makemywebsite.com.au (2025) · <a href="https://lighthousedata.io/data/online-journeys-start-with-search-68-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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