B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- online experiences starting with search engine for online consumers (2020)
93% of online experiences start with a search engine.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
playbookpublicrelations.com
Primary
Tier C
https://playbookpublicrelations.com/should-your-small-business-have-a-website/ ↗
Source Article
Should Your Small Business Have a Website? - Playbook Public Relations
Should Your Small Business Have a Website?
The answer is an emphatic “yes!” The bottom line is that today your customers expect you to have a website.
What! No website? Without a business website, potential customers form a certain view of your company, and it’s not favorable. Whether it’s legitimat…
Original Research
playbookpublicrelations.com
· Original study ↗
Methodology
Agency blog citing unspecified research
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
Channelsearch
Cite this stat
Plain Text
online consumers: 93% online experiences starting with search engine. Source: playbookpublicrelations.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-experiences-start-search-engine-93pct
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<blockquote cite="https://lighthousedata.io/data/online-experiences-start-search-engine-93pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- online experiences starting with search engine for online consumers<br><small>Source: playbookpublicrelations.com (2020) · <a href="https://lighthousedata.io/data/online-experiences-start-search-engine-93pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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