B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- first year donor value uplift for online-acquired donors vs offline-acquired donors (2024)
Online acquired donors generated 48% more total revenue in their first year compared to offline acquired donors.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
27
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
https://benchmarks.nextafter.com/ ↗
Source Article
Digital-First Fundraising Benchmarks
A data-driven look at how a digital-first approach to fundraising is lifting online fundraising and offline fundraising metrics for 27 organizations.
As a fundraising leader, you’re inundated with countless benchmark reports that largely all share the same overarching giving trends. These reports ar…
Original Research
NextAfter
· Original study ↗
Methodology
First-year revenue comparison across 27 digital-first nonprofits
Methodology documented
Segmentation
IndustryNonprofit
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online-acquired donors vs offline-acquired donors: 48% first year donor value uplift. Source: NextAfter (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-donor-first-year-value-48pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-donor-first-year-value-48pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- first year donor value uplift for online-acquired donors vs offline-acquired donors<br><small>Source: NextAfter (2024) · <a href="https://lighthousedata.io/data/online-donor-first-year-value-48pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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