B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
90%
90% -- consumer preference for high reputation companies for online customers (2024)
90% of online customers prefer to purchase from highly reputed organizations.
- Primary research source and methodology are not specified.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed reputation management research firms
Primary
Tier C
https://servicehawk.io/marketing-resources/home-services/online-business-reputation ↗
Source Article
Online Business Reputation: Why You Should Keep an Eye on it?
Building online business reputation makes amazing things for companies to attract customers. Find here why, and what are your best options to boost it up!
Today, having great online business reputation and notoriety is an essential achievement factor to make your business grow. It directly impacts o…
Original Research
Unnamed reputation management research firms
· Original study ↗
Methodology
Blog citing unnamed reputation management studies; original methodology not stated
Methodology documented
Segmentation
IndustryHome Services
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online customers: 90% consumer preference for high reputation companies. Source: Unnamed reputation management research firms (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-customers-prefer-reputed-companies
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<blockquote cite="https://lighthousedata.io/data/online-customers-prefer-reputed-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer preference for high reputation companies for online customers<br><small>Source: Unnamed reputation management research firms (2024) · <a href="https://lighthousedata.io/data/online-customers-prefer-reputed-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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