B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- share of online consumers reading reviews before purchase for online consumers (2025)
Over 91% of online consumers look at reviews prior to making a purchase.
- over 91%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://staging-cbbf-bizrateinsights.wpcomstaging.com/5-crucial-insights-to-maximize-google-reviews/ ↗
Source Article
Maximize Google Reviews with These 5 Crucial Insights
/ resources
September 23, 2025
Content Manager, Bizrate Insights
Updated 9/25: The following blog is adapted from Bizrate Insights’ past library of white papers and guides that we’ve made publicly available. Enjoy!
For a PDF downloaded version of this report: Download Now
In the digital age, online …
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 91% share of online consumers reading reviews before purchase. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-consumers-read-reviews-before-buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-consumers-read-reviews-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of online consumers reading reviews before purchase for online consumers<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/online-consumers-read-reviews-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.