B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- monthly online audio listeners share for US population aged 12+ (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://servicenation.com/resources/memorable-branding-for-service-contractors-that-drives-profit ↗
Source Article
Memorable Branding for Service Contractors That Drives Profit
Why Homeowners Call Without Comparing: Why Branding for Service Contractors Works
Branding for service contractors has one job: make your company the name a homeowner thinks of before they even open Google. When a furnace fails or a pipe bursts, most people don't compare options — they call whoever …
Original Research
Edison Research
· Original study ↗
Methodology
Cited from Edison Research; secondary citation in ServiceNation blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population aged 12+: 75% monthly online audio listeners share. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-audio-monthly-listeners-us-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-audio-monthly-listeners-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- monthly online audio listeners share for US population aged 12+<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/online-audio-monthly-listeners-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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