B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
92%
92% -- share of ads unseen for online advertising (2024)
92% of online commercials are not seen.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://vancouverseoagency.ca/blog/banner-blindness-ads/ ↗
Source Article
In the ever-changing digital advertising world, you might think banner ads are still important and useful.
Table of Contents
The first banner ad was launched in 1994 and a 44 percent click-through rate (CTR) was achieved. Since then, the number of banner ads served and seen by web users has risen tr…
Original Research
LinkedIn
· Original study ↗
Methodology
Cited from LinkedIn
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online advertising: 92% share of ads unseen. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-ads-not-seen
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<blockquote cite="https://lighthousedata.io/data/online-ads-not-seen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of ads unseen for online advertising<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/online-ads-not-seen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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