B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of online activity beginning with search engines for online users (2025)
90% of online activity begins with search engines.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
murphyconsulting.us
Primary
Tier C
https://murphyconsulting.us/blog/local-seo-small-business-customers-sales ↗
Source Article
10 Ways Local SEO Wins Small Business Customers
90% of online activity begins with search engines. The problem is 75% of businesses don’t go beyond the first page, which means companies miss out on generating sales. But thanks to local SEO, businesses have a silver lining.
Since almost 50% of all Google searches are local, you can reach your near…
Original Research
murphyconsulting.us
· Original study ↗
Methodology
Consulting blog citing unnamed research; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online users: 90% share of online activity beginning with search engines. Source: murphyconsulting.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-activity-begins-search-engines
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<blockquote cite="https://lighthousedata.io/data/online-activity-begins-search-engines" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of online activity beginning with search engines for online users<br><small>Source: murphyconsulting.us (2025) · <a href="https://lighthousedata.io/data/online-activity-begins-search-engines" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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