B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of promotions for oncology drug promotions (five cancer types) (2025)
Five cancer types accounted for 49% of oncology drug promotions tracked by ZoomRx.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/news/enhertu-keytruda-promos-put-az-merck-at-the-front-of-the-oncology-hcp-m… ↗
Source Article
Enhertu, Keytruda promos put AZ, Merck at the front of the oncology HCP marketing pack: report
This article originally appeared in Fierce Pharma Aug 14, 2025
An analysis of how cancer drugmakers interact with oncologists found, perhaps unsurprisingly, that those interactions are dominated by therapies boasting a broad reach and targeting the most common cancers.
The new ZoomRx report analyzed…
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx analysis of 71,000+ HCP-reported sales rep interactions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
oncology drug promotions (five cancer types): 49% share of promotions. Source: ZoomRx (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oncology-promotions-five-cancers-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oncology-promotions-five-cancers-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of promotions for oncology drug promotions (five cancer types)<br><small>Source: ZoomRx (2025) · <a href="https://lighthousedata.io/data/oncology-promotions-five-cancers-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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