B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- patient share of voice for Oncology clinical conversations (2026)
Patients had a 14% share of voice (word count) during Oncology clinical appointments where treatment decisions were made.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
381
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/customer-engagement/being-heard-during-treatment-decisions-quantifying-hcp-p… ↗
Source Article
Being Heard During Treatment Decisions: Quantifying HCP-Patient Conversation Dynamics
To understand the dynamics of HCP-patient communication, ZoomRx conducted an audit of 381 clinical conversations during which a treatment decision was made. These conversations covered a variety of therapeutic areas, including Central Nervous System, Infectious Disease, Cardiovascular, Respiratory, …
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx audit of 381 clinical conversations where a treatment decision was made, across multiple therapeutic areas
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oncology clinical conversations: 14% patient share of voice. Source: ZoomRx (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oncology-patient-share-of-voice-14
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oncology-patient-share-of-voice-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- patient share of voice for Oncology clinical conversations<br><small>Source: ZoomRx (2026) · <a href="https://lighthousedata.io/data/oncology-patient-share-of-voice-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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