B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- customer recommendation request rate for on-premise bar customers (2025)
58% of on-premise customers ask bartenders for recommendations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier B
https://merchandeffect.com/newsfeed/the-5-things-bartenders-actually-want-in-2025 ↗
Source Article
The 5 Things Bartenders Actually Want in 2025—Backed by Data - Merch & Effect - The POS Marketing Agency
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
How the best brands listen, collaborate, and create with…
Original Research
NielsenIQ
· Original study ↗
Methodology
Cited from NielsenIQ data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
on-premise bar customers: 58% customer recommendation request rate. Source: NielsenIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-premise-customers-ask-bartenders-nielseniq
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<blockquote cite="https://lighthousedata.io/data/on-premise-customers-ask-bartenders-nielseniq" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- customer recommendation request rate for on-premise bar customers<br><small>Source: NielsenIQ (2025) · <a href="https://lighthousedata.io/data/on-premise-customers-ask-bartenders-nielseniq" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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