B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- callers making purchases based on on hold information for on-hold advertising callers (2026)
AT&T research found that 25% to 30% of callers make purchases based on information heard while on hold.
- Reported as a range: 25-30%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AT&T
Primary
Tier C
http://www.televox.com/onhold-messaging/success-stories/ ↗
Source Article
On
Original Research
AT&T
· Original study ↗
Methodology
AT&T research cited by TeleVox; range 25-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
on-hold advertising callers: 25% callers making purchases based on on hold information. Source: AT&T (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-hold-callers-purchase-att-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/on-hold-callers-purchase-att-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- callers making purchases based on on hold information for on-hold advertising callers<br><small>Source: AT&T (2026) · <a href="https://lighthousedata.io/data/on-hold-callers-purchase-att-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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