B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- increase in product and service requests for on-hold advertising (2026)
On-hold advertising generates a 12% increase in requests for products and services mentioned during the waiting period according to a US West Communications survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US West Communications
Primary
Tier C
http://www.televox.com/onhold-messaging/success-stories/ ↗
Source Article
On
Original Research
US West Communications
· Original study ↗
Methodology
US West Communications survey cited by TeleVox
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
on-hold advertising: 12% increase in product and service requests. Source: US West Communications (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-hold-advertising-12pct-increase-requests
HTML Embed
<blockquote cite="https://lighthousedata.io/data/on-hold-advertising-12pct-increase-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- increase in product and service requests for on-hold advertising<br><small>Source: US West Communications (2026) · <a href="https://lighthousedata.io/data/on-hold-advertising-12pct-increase-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.