B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- share of consumers splitting purchases online and instore for US holiday shoppers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
optimum.media
Primary
Tier B
https://www.optimum.media/blog/holiday-shopping-2025 ↗
Source Article
How Businesses Can Shine This Holiday Season — Optimum Media
How Businesses Can Shine This Holiday Season
As 2025 heads into the holidays, consumers and businesses alike are navigating a season marked by economic uncertainty. Concerns over tariffs, the government shutdown, and ongoing price volatility have many shoppers watching their budgets more closely. Ac…
Original Research
optimum.media
· Original study ↗
Methodology
Cited survey, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday shoppers: 40% share of consumers splitting purchases online and instore. Source: optimum.media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-holiday-shopping-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omnichannel-holiday-shopping-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers splitting purchases online and instore for US holiday shoppers<br><small>Source: optimum.media (2025) · <a href="https://lighthousedata.io/data/omnichannel-holiday-shopping-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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