B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- tablet usage rate for US adults following 2012 London Olympics (2012)
35 percent of adults in the U.S. will turn to their tablet for news and coverage of the 2012 London Olympics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Velti
Primary
Tier B
https://www.galaxytext.com/2012-london-olympics-gone-mobile/ ↗
Source Article
2012 London Olympics Gone Mobile - GalaxyText Mobile Marketing
The world has gone mobile and people prefer to access all sorts of information through their handheld gadgets. The 2012 London Olympics this year has already taken all the necessary steps to ensure a mobile friendly following. With their mobile site intact it will give mobile users a comfortable fee…
Original Research
Velti
· Original study ↗
Methodology
Velti survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults following 2012 London Olympics: 35% tablet usage rate. Source: Velti (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olympics-tablet-news-usage-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/olympics-tablet-news-usage-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- tablet usage rate for US adults following 2012 London Olympics<br><small>Source: Velti (2012) · <a href="https://lighthousedata.io/data/olympics-tablet-news-usage-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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