B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- consumer interest in olympics for US consumers (2026)
64% of consumers express interest in the Olympic Games according to BERA's LA28 sponsorship research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BERA
Primary
Tier A
https://bera.ai/la28-real-roi/ ↗
Source Article
How LA28 Sponsors Can Demonstrate Real ROI Behind Olympic Investment
Original Research
BERA
· Original study ↗
Methodology
BERA's LA28 sponsorship research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 64% consumer interest in olympics. Source: BERA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olympics-consumer-interest-64pct
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<blockquote cite="https://lighthousedata.io/data/olympics-consumer-interest-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer interest in olympics for US consumers<br><small>Source: BERA (2026) · <a href="https://lighthousedata.io/data/olympics-consumer-interest-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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