B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.9%
72.9% -- advertising composite score for Olive Garden (Q2 2013)
Olive Garden finished second in Technomic's advertising perception study with a composite score of 72.9 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
Q2 2013
Entity
Sample Size
78,743
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Technomic Inc.
Primary
Tier A
http://www.nrn.com/advertising/study-subway-ads-succeed-relating-consumers?page=1 ↗
Source Article
Study: Subway ads succeed by relating to consumers
Original Research
Technomic Inc.
· Original study ↗
Methodology
Technomic Consumer Brand Metrics consumer survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Olive Garden: 72.9% advertising composite score. Source: Technomic Inc. (Q2 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olive-garden-ad-composite-score-q2-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/olive-garden-ad-composite-score-q2-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- advertising composite score for Olive Garden<br><small>Source: Technomic Inc. (Q2 2013) · <a href="https://lighthousedata.io/data/olive-garden-ad-composite-score-q2-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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