B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- branded search volume growth for Okta (2018)
Searches for 'Okta' during Oktane18 increased by 95% compared to the same period in 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeno Group
Primary
Tier B
https://www.zenogroup.com/es/node/521 ↗
Source Article
Creating Human Identity
Original Research
Zeno Group
· Original study ↗
Methodology
Agency case study; search volume comparison vs same period in 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Okta: 95% branded search volume growth. Source: Zeno Group (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/okta-search-volume-growth-oktane18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/okta-search-volume-growth-oktane18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- branded search volume growth for Okta<br><small>Source: Zeno Group (2018) · <a href="https://lighthousedata.io/data/okta-search-volume-growth-oktane18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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