B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

92%

92% -- sponsor brand recall rate for OBOS (2025)

Name: Sponsor Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · Sponsor Insight

92 percent of festival attendees linked OBOS to its sponsorship object (unaided sponsor recall).

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Attribution: Sponsor Insight View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2025

Entity

OBOS

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sponsor Insight Primary Tier B

https://byraguiden.kampanje.com/byraguiden/obos-festival-slo-alle-sponsorrekorder/263886 ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

OBOS-festival slo alle sponsorrekorder

Annonsørfinansiert innhold OBOS-festival slo alle sponsorrekorder Samarbeidet mellom den to år gamle festivalen Oslo Sommertid, EKKO Agency, OBOS og JCP Nordic har båret gode frukter. En undersøkelse fra Sponsor Insight viser at hele 92 prosent av festivaldeltagerne koblet OBOS opp mot sitt sponsoro…

Original Research

Sponsor Insight · Original study ↗

Methodology

Survey by Sponsor Insight among festival attendees

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

OBOS: 92% sponsor brand recall rate. Source: Sponsor Insight (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/obos-festival-sponsor-recall-92

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<blockquote cite="https://lighthousedata.io/data/obos-festival-sponsor-recall-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- sponsor brand recall rate for OBOS<br><small>Source: Sponsor Insight (2025) · <a href="https://lighthousedata.io/data/obos-festival-sponsor-recall-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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