B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.6%
7.6% -- tv ad market growth rate for NZ television advertising market (2010)
The total television advertising market grew by 7.6% during the six months to December 2010 compared to the same period the prior year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.6%
Unit
Percentage
Data Vintage
2010
Entity
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TVNZ
Primary
Tier B
http://www.thinktv.co.nz/news/tvnzs-half-year/ ↗
Source Article
TVNZ’s half year results
Original Research
TVNZ
· Original study ↗
Methodology
Cited from TVNZ half-year results; market growth comparison
Methodology documented
Segmentation
IndustryMedia
RegionNZ
Channelevents
Cite this stat
Plain Text
NZ television advertising market: 7.6% tv ad market growth rate. Source: TVNZ (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-tv-ad-market-growth-2010
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<blockquote cite="https://lighthousedata.io/data/nz-tv-ad-market-growth-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- tv ad market growth rate for NZ television advertising market<br><small>Source: TVNZ (2010) · <a href="https://lighthousedata.io/data/nz-tv-ad-market-growth-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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