B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56.91%
56.91% -- mobile traffic share for New Zealand web traffic (2024-11)
Mobile traffic accounted for 56.91% of all web traffic in New Zealand as of November 2024.
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Lighthouse Research Team
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Evidence graded
Value
56.91%
Unit
Percentage
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Similarweb
Primary
Tier C
http://www.thecaper.co.nz/if-your-website-doesnt-work-on-mobile-it-doesnt-work ↗
Source Article
Mobile-First Website Design: Why Your Business Can't Wait
If Your Website Doesn’t Work on Mobile, It Doesn’t Work.
If Your Website Doesn't Work on Mobile,
It Doesn't Work
Let's be honest—how often do you look at websites on your phone versus your computer?
If you're like most people, it's mostly mobile.
According to Similarweb, mobile traffic now accounts …
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb traffic data cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand web traffic: 56.91% mobile traffic share. Source: Similarweb (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-mobile-web-traffic-share-2024
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<blockquote cite="https://lighthousedata.io/data/nz-mobile-web-traffic-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.91%</strong> -- mobile traffic share for New Zealand web traffic<br><small>Source: Similarweb (2024-11) · <a href="https://lighthousedata.io/data/nz-mobile-web-traffic-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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