B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- customer experience investment rate for New Zealand businesses (2026)
Nearly 40% of New Zealand businesses are investing in customer experience as a key driver of eCommerce growth.
- Source states 'Nearly 40%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Research
Primary
Tier B
https://nzcouriers.co.nz/newsletter-apr-2026/ ↗
Source Article
Newsletter Apr 2026 | New Zealand Couriers
Unlock growth in 2026: what Kiwi businesses are doing differently
What does it really take to grow in today’s market?
New Zealand Couriers partnered with Kantar Research and surveyed businesses across Aotearoa to understand what’s driving performance, what’s holding businesses back, and where the bi…
Original Research
Kantar Research
· Original study ↗
Methodology
Survey of NZ businesses conducted by Kantar Research on behalf of New Zealand Couriers
Methodology documented
Segmentation
Industrymarketing
RegionNZ
RoleAll marketers
Channelemail
Cite this stat
Plain Text
New Zealand businesses: 40% customer experience investment rate. Source: Kantar Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-businesses-investing-cx-ecommerce-2026
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<blockquote cite="https://lighthousedata.io/data/nz-businesses-investing-cx-ecommerce-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer experience investment rate for New Zealand businesses<br><small>Source: Kantar Research (2026) · <a href="https://lighthousedata.io/data/nz-businesses-investing-cx-ecommerce-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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