B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- businesses citing customer demand growth as optimism driver for New Zealand business leaders (2025)
40% of New Zealand business leaders cited growth in customers or demand as a driver of greater optimism.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier A
https://www.2degrees.nz/media-releases/nz-business-optimism-highest-since-2021 ↗
Source Article
New Zealand business optimism highest since 2021, bosses expect revenue growth - research
New Zealand business optimism highest since 2021, bosses expect revenue growth - research
- Productivity on the rise, with AI seen to be providing value
- Business cost increases remain a concern
- One in two businesses planning to increase prices.
2degrees’ 2025 Shaping Business Study has found New…
Original Research
2degrees
· Original study ↗
Methodology
2degrees Shaping Business Study 2025, survey by Matter of 500+ employing business decision-makers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand business leaders: 40% businesses citing customer demand growth as optimism driver. Source: 2degrees (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-business-optimism-growth-customers-2025
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<blockquote cite="https://lighthousedata.io/data/nz-business-optimism-growth-customers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- businesses citing customer demand growth as optimism driver for New Zealand business leaders<br><small>Source: 2degrees (2025) · <a href="https://lighthousedata.io/data/nz-business-optimism-growth-customers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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