B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- circulation growth rate for The New York Times (2012)
The New York Times expanded its reach by 40% since September 30, 2011, with all growth coming from digital.
- Growth was driven entirely by digital gains following changes in reporting mechanisms
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audit Bureau of Circulation
Primary
Tier A
http://www.technologyinthearts.org/2012/11/redefining-participation-notes-from-the-newspaper-industr… ↗
Source Article
Redefining Participation: Notes from the Newspaper Industry
Original Research
Audit Bureau of Circulation
· Original study ↗
Methodology
Audit Bureau of Circulation figures, all-digital growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The New York Times: 40% circulation growth rate. Source: Audit Bureau of Circulation (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-circulation-growth-2012
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<blockquote cite="https://lighthousedata.io/data/nyt-circulation-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- circulation growth rate for The New York Times<br><small>Source: Audit Bureau of Circulation (2012) · <a href="https://lighthousedata.io/data/nyt-circulation-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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